Versace for H&M Launch

Donatella Versace arrives at the H&M store on London's Regent Street this morning

"I love London," said Donatella Versace at the launch of the Versace for H&M collection this morning. "It's so exciting. We drove around this morning and saw all the people who have been waiting. It's incredible." As for whether she had ever wanted something enough to sleep outside over night to ensure she got it, the iconic blonde was reflective. "Hmmm, maybe a concert," she smiled.

Donatella Versace launched the Versace for H&M collection in the London's flagship Regent Street store

Donatella before the shop doors opened

Donatella met shoppers in the store

Donatella wore a pink studded dress from the collection

Donatella with a Versace for H&M shopping bag

Fans, including those who camped outside the store last night (from 11pm), grabbed armfuls of the new collection as Gaga blared from the speakers.

"I can't quite remember what made me want to sleep here over night; I'm so tired," said shopper Suzie Smith as the doors opened. "I just really wanted it. It's the only way I can afford Versace and although it's not the real thing, it's close enough. It reminds me of a lot of the Nineties Versace I loved. I'm going to buy the studded leather dress and the turquoise bomber jacket - if there are any left."

Shoppers wait to enter the store at 9am

Shoppers enter the Regent Street store at 9am

The Versace for H&M collection displayed in the London Regent Street store

The Versace for H&M collection displayed in the London Regent Street store

The Versace for H&M collection displayed in the London Regent Street store

The Versace for H&M collection displayed in the London Regent Street store

Shoppers browse the collection in London's Regent Street store

The H&M store in Regent Street, London

The Versace for H&M collection displayed in the London Regent Street store

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