Victoria's Secret London flagship store launch date has finally arrived. The long-awaited boutique on Bond Street will open its doors today, Wednesday August 29. The new store follows the opening of the smaller Westfield Stratford branch last month.
The impressive 40,386 square-foot emporium lives up to all hype - there are three floors of sparkling, super-glamorous and frilled fancies to choose from. While there are more pink, striped furnishings than fans could possibly wish for, the interior also has a British twist - think decorative paintings, carved, wooden fixtures and giant glass chandeliers. Walls are covered with black and white photographs of the Angels signed by the models themselves, while the shop floor is dotted with costumes from the brand's 2011 catwalk show in all their feathered, winged glory. Other highlights include the fourth-floor, invite-only VIP suite, where high-profile shoppers can sit in a makeshift library on plush sofas as they are presented with the label's latest collections. Sadly for fans, there will be no star-studded launch party - and no Angels will be present to celebrate today's opening. We have our fingers crossed for a London show instead.
The London flagship store has been one of the most anticipated launches of the year, and was first announced over a year ago in August 2011. Originally set to open prior to the Olympics alongside its Westfield sister store, the opening of the huge Bond Street space had been postponed until now.
Guess where we are going today.