Arizona Muse for Louis Vuitton Cruise

Louis Vuitton’s latest Cruise campaign can have all the lush green palms and azure blue seas in the world – when it comes down to it, the thing that makes us want to step into Arizona Muse‘s tie-up espadrilles is her hair and makeup. They’re the elements that pull the campaign over the line, the icing of romantic idealism to the sponge cake of holiday travel. The waves in Muse’s bob undulate with a mix of modern ease and 1920s / 30s glamour (the same formula, one supposes, that the clothing was based on), with dark winged-out eyeliner as the finishing touch.

Not every single one of Mark Segal’s images reaches that note of holiday luxury. But where Muse perches on a rope swing in a vintage-esque playsuit or stands in the sand in a swimsuit with a plunging neckline that exudes classic glamour, the campaign imagery has a good chance of grabbing your attention.