Thursday, 17 November 2011

Versace for H&M Launch


Donatella Versace arrives at the H&M store on London's Regent Street this morning


"I love London," said Donatella Versace at the launch of the Versace for H&M collection this morning. "It's so exciting. We drove around this morning and saw all the people who have been waiting. It's incredible." As for whether she had ever wanted something enough to sleep outside over night to ensure she got it, the iconic blonde was reflective. "Hmmm, maybe a concert," she smiled.



Donatella Versace launched the Versace for H&M collection in the London's flagship Regent Street store

Donatella before the shop doors opened

Donatella met shoppers in the store

Donatella wore a pink studded dress from the collection

Donatella with a Versace for H&M shopping bag


Fans, including those who camped outside the store last night (from 11pm), grabbed armfuls of the new collection as Gaga blared from the speakers.

"I can't quite remember what made me want to sleep here over night; I'm so tired," said shopper Suzie Smith as the doors opened. "I just really wanted it. It's the only way I can afford Versace and although it's not the real thing, it's close enough. It reminds me of a lot of the Nineties Versace I loved. I'm going to buy the studded leather dress and the turquoise bomber jacket - if there are any left."


Shoppers wait to enter the store at 9am

Shoppers enter the Regent Street store at 9am

The Versace for H&M collection displayed in the London Regent Street store

The Versace for H&M collection displayed in the London Regent Street store

The Versace for H&M collection displayed in the London Regent Street store

The Versace for H&M collection displayed in the London Regent Street store

Shoppers browse the collection in London's Regent Street store

The H&M store in Regent Street, London

The Versace for H&M collection displayed in the London Regent Street store

VogueTV interviewing H&M's UK press officer Chloe at the launch

8 comments:

SaoirseD said...

How exciting does that all look :) I didn't realise people camped outside :O
x

Marcela Gmd said...

Wow fantastic!!! I love this collection!!
Have a nice weekend!

Besos, desde España, Marcela

Rubi said...

Very colourful collection. I need to have a look :)!

Lady Nini said...

@ Saoirse: Yesterday I passed by the shop at Regent Street at around 11pm and people were already queueing outside. Freezing cold... Can't imagine spending the night there. Lol

Lady Nini said...

@Marcela: Lovely weekend for you, too. Besos*

Lady Nini said...

@Ruby: Have a look at our previous post with all the Versace for H&M collection, my dear. Pretty cool ;) Kiss, kiss

M and C said...

i really loved some of the pieces in thecollection!! but not all :):)
awesome blog!
http://spliffedcookies.blogspot.com/

Iris said...

i love london too :)

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