Mischa Barton's Boutique

Mischa Barton has launched her own boutique in London. Following on from her successful bag range the actress has designed her own clothing and cosmetic collections, now available to buy in the new Spitalfields store.

"It's nice that everything now has a home, a hub," she said. "The brand was born in London, so I wanted [the store] to start here. Spitalfields Market is a perfect fit, because even though it's East, it's still very contained. The stores are really beautiful and old, and there are some really interesting brands here. It's a good place to start. Also, now it's super hip."

The clothing collection, she says, is loosely based on her own personal style - but is aimed at a wide-ranging audience. "There are some very young pieces, some more sophisticated, mature pieces, and also some quirky stuff that's more like my wardrobe," she explained. "There are plenty of pieces for people who don't just want to dress like Mischa. It's for women ranging from 15 to 35. There are different pieces that will appeal to different styles, but the main thing is I wanted it to feel functional and easy to wear. (...) It'll be Forties-meets-Seventies with the occasional bit of Twenties - that sounds a bit random, but I'll take elements of different decades," she said. 

Price points are affordable, ranging from between £25 and £250 - something that Barton emphasises was important to her. 

"I don't think my fans are going out and buying £2,000 bags," she said. "It has to be accessible. I like the idea of making really cool things that are actually available to people." 

The Mischa Barton boutique opens today, but will have an official launch day tomorrow Saturday 11 August - during which customers will have the chance to meet Mischa, and enjoy 10 per cent off all purchases along with a glass of celebratory champagne. 

What about you, Shining stars, will you visit Mischa Barton's boutique tomorrow? 

Mischa Barton boutique 

53 Brushfields Road 

Spitalfields Market 

E1 London