Wednesday, 23 May 2012

Ermenegildo Zegna SS 2012

In contrast to recent seasons, where Ermenegildo Zegna's collections have referenced China and India, a nod to those markets' current importance, this Spring 2012, the brand's designers set out to evoke a different setting, one that overworked executives from all over the world can presumably all relate to: a beachside paradise. "Shining silk passion" was how they called it!

The show began with a troupe of acrobatic dancers performing a shadowy passion play behind the white screens that lined the runway, complete with roses and Champagne flutes. The way elected officials around the world have been acting lately, who couldn't use a return to a little old-fashioned romance?

The clothes themselves did nothing to disturb this idyll. A sea of washed-out shades hit the catwalk: palest blue and green, dusty mauve and sand. Despite the model's swept-back, modified pompadours, little there is that is retro about Zegna's approach. The company's technical expertise ensures that. Here, as the show's title suggests, silk blends gave a suppleness to a range of fabrics from cotton to linen. Crinkled finishes added textural interest. A sense of ease was apparent throughout. Though single and double-breasted jackets and flat front trousers were cut relatively close to the body, crewneck knits and silk scarves were the preferred alternative to shirt and tie, one pair of athletically inclined pants came with elasticized cuffs, and lightweight raincoats were often thrown casually over the lot. Anchoring the look were surprisingly sturdy shoes, suede or nubuck lace-ups with hefty clear rubber soles - a deliberate contrast to the clothes. In all, this was another purposeful step in the company's quest to get the Zegna man to loosen up a bit for the twenty-first century.

What are your thoughts on this collection?


Marcela Gmd said...

Wow maravillosa colección!!! que gusto ver a los hombres tan elegantes!!
Que tengas un bonito fin de semana, guapa!

Besos, desde España, Marcela♥

Rachel Jensen {Da Paura ♥} said...

Very chic!! Love a man in a suit! :)


Ioana-Carmen said...

Amazing blog! Would you like to follow each other? ;X

Estilo Hedónico said...

Great collection!!!


Sick by Trend said...

Lovely the SS 2012 Ermenegildo outfits!


Cléo de Lucca said...

Kisses from Brazil.

Cleo de Lucca

MissyLi said...

Eu via o Nuno com vários destes modelitos!!!!


Kristina said...

wuhuuu love this post :)

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