Best Campaigns Of Spring Summer 2012

Today we bring you some of the new campaigns for Spring Summer 2012; well, the ones we believe to be the best... More to come in future posts, so stay tuned!

Versace

What could exude summer glamour more than Gisele Bundchen clad in bright white Versace beside a sun-drenched California swimming pool? The images, shot by Mert Alas and Marcus Piggott and creative directed by Giovanni Bianco also star Ryan Barrett, Joe McKenna and David Bradshaw in the label’s menswear.

Salvatore Ferragamo

Evidently Versace wasn’t the only label which thought the Brazilian supermodel summed up summer: “I had no doubt about who to feature in this campaign,” Salvatore Ferragamo creative director Massimiliano Giornetti explained. “Gisele is the ideal woman to embody this Spring/Summer Collection: extraordinary beauty and allure; naturally sophisticated at the same time. I’ve known Noah Mills for ages: I couldn’t see any other man by Gisele's side, equalling her force and sensuality while maintaining unaltered elegance. And I wasn’t wrong: they’re magnificent in Mikael Jansson’s photos. He realised my vision, catching their very souls in a masterpiece of seduction, colour and light!”

Louis Vuitton

"The spirit of our Spring/Summer 2012 Collection is reflected beautifully in this new ad campaign," artistic director Marc Jacobs said. "All the tone and texture of the collection – the lightness, the prettiness, the broderie anglaise, the mille-feuille layers of organza – are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic." The images star up-and-coming models Daria Strokous and Kati Nescher.

Mulberry

Frida Gustavsson and Lindsey Wixson go to Brighton for Mulberry’s latest seaside-inspired campaign, styled by Emma Hill under the creative direction of Ronnie Cookie Newhouse and her acclaimed House + Holme team and captured by master of props Tim Walker. Like the show; sticks of rock, ice-cream cones and stripy deckchairs fill the scene and remind us of holidays past.

Bally

Most girls would not enjoy watching their male model boyfriend pretend to be Miranda Kerr’s boyfriend. Fortunatley, Robert Konjic’s real-life other half is the unbelievably beautiful Julia Restoin Roitfeld, so we’re sure all is well. Another House + Holme creative effort, the Bally campaign also stars Julia Stegner, Cedric Bihr and some mountain goats. Well it was shot in Gstaad afterall. Styled by USVogue’s Edward Enninful and shot by Norman Jean Roy under the watchful eye of Bally creative directors Michael Herz and Graeme Fidler.

Dolce & Gabbana

Conjuring images of the Godfather’s Sicilian scenes, the new Dolce & Gabbana campaign centres on that most Italian of institutions: family. Starring Monica Bellucci and Bianca Balti, the images channel Italian screen icons like Sofia Loren, just as the show did.

Gucci 

A resplendently blonde Abbey Lee Kershaw sports the dramatic black eye make-up seen in the show alongside models Karmen Pedaru and Greg Nawrat, in the Gucci Spring/Summer 2012 images by Mert Alas and Marcus Piggott. Gatsby style has never looked so glamorous.

Roberto Cavalli

Think of Cavalli’s signature glamour, and it’s bound to be worn by a supermodel as you envision it – and it seems the designer agrees, enlisting as he did Naomi Campbell for his latest campaign. Karen Elson, Kristen McMenamy and Daphne Groeneveld also don the Spring/Summer 2012 offering in the images, shot by Steven Meisel.

What's your favorite campaign for 2012 Spring Summer?