David Beckham is H&M's latest signing - the footballer and fashion icon has teamed up with the Swedish high street store to launch his bodywear range for men.
"Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced," Beckham said. "The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I'm excited and looking forward to showcasing the range to H&M customers from February."
"This partnership with H&M is an important step in the evolution of David's journey from sporting hero to entrepreneur and icon", says Simon Fuller, David Beckham's long time business partner. "H&M's enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David's image around the world."
The collection - which is not a collaboration but rather a long-term distribution partnership - will be launched on February 2 2012 worldwide, in time for Valentine's Day.
The range will be available from 1800 H&M stores in around 40 countries worldwide. We know what we will be buying our significant others already, don't you?
