After two years and supported by a crew of 60 trained specialists, Cartier have created their first ever short film which pays homage to the legendary jewellers 165-year history.
Directed by Bruno Aveillan and with a specially-created musical score by Pierre Adenot, "L'Odyssée de Cartier" beautifully chronicles many of the brand's iconic designs including the Indian-inspired Tutti Frutti collection and La Panthére, the iconic panther muse which has been the symbol of Cartier since the 1930s under its creative director Jeanne Toussaint.
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“It's a small leap for film, but a large leap for Cartier", said CEO Emmanuel Perrin. "The Panther in the film is the ultimate emblem of Cartier's jewellery expertise and a symbol of strength and freedom. Regal and charming, she is aware of the world around her and follows her instinct with a sharp emerald eye, ready to pounce and enjoy life to the fullest."
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The film journeys across Paris, St. Petersburg and Beijing, cleverly fusing visual metaphors such as the panther running through hoops of Trinity rings and the wheels of a horse-drawn carriage transforming into rolling Love bangles. The panther eventually returns to Paris with the help of Alberto Santos-Dumont, the aviation pioneer whom the Cartier Santos wrist watch was named after. As two doors open inside an opulent palace, Supermodel Shalom Harlow is revealed, clad in a custom red bustier gown designed by Ecole Nationale des Arts Decoratifs graduate, Yiqing Yin. She's also dripping in Cartier bling, including a 13.4-carat pear-cut solitaire diamond ring, and a one-of-a-kind platinum Panther bracelet with spots and a nose made from onyx and emeralds for eyes.
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“L’Odyssée de Cartier" is a beautiful, enchanting and magical tale, a visual feast for the eyes that will leave us dreaming of Cartier! What about you?
9 comments:
Wow great short film!!! I love Cartier!!!!
Have a good week!
Besos, desde España, Marcela♥
Olá querida!!
Essa música e fantástica!!
Adorei essa fotos, eu adoro Tigres são um animal tão cativante, lindo mesmo;)
Beijinhos Grandes
Obrigada pelo comentario ato querido, mil beijinhos
Excelente homenagem:)
Ładnego masz bloga.
Nowy post u mnie zapraszam.:)
Obserwujemy.?
Have a wonderful weekend!!!
Great video. I love it!
malamajka.blogspot.com
Gostei do blog. Bjs
Adorei o blog (:
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