Meet The 'Elfridges

 

Selfridges has launched a specialized shopping service to help customers through the Christmas season. The festively titled 'Elfridges initiative features a host of helpful elves dotted throughout the Oxford Street store, on hand to make present purchasing as stress-free as possible.

Le Vie Est Belle

"Life is beautiful. Live it your way" 

Lancôme

Yesterday we went to Selfridge's and were introduced to Lancôme's new parfum, La vie est belle. A richly simple balance blending the rare nobility of Iris, the stirring depth of Patchouli and the child-like delights of a gourmand accord. As usual, with most Lancôme products, we couldn't resist it!

Vogue Fashion's Night Out At Selfridges

The hottest event on the fashion calendar is back on 8 September and Selfridges London has got plenty of exciting things in store.

We'll be celebrating Vogue Fashion’s Night Out in true Selfridges style with enough fashion, beauty and exclusives to keep you going until next year.

Lady Dior palette

A mythical object embodying the quintessential spirit of Dior and a cult accessory today, the Lady Dior bag has inspired a numbered, limited edition eye shadow palette.

Demonstrating the expertise of a house famous for its luxury. 

Within the precious case lies a daring combination of clashing bright red tweed and a blue canework motif, in a reflection of the latest spring/ summer 2011 Lady Dior bag. The Lady Dior palette is an exclusive creation that celebrates one of the most significant symbols of Dior modernity.

Lady Dior palette is only available at Selfridge's (£61,50).

Bridal lingerie experts

If you are still searching for the perfect underwear for your wedding day or honeymoon Selfridges can help you.

Selfridges is holding a four day lingerie experience from 2 to 5 June. 

Brand specialists from Elle MacPherson, Stella McCartney, Simone Perele, Fauve, Myla and Agent Provocateur will be on hand to guide you through their fantastic selection of bridal lingerie and help you select the right fit, shape and shade for your special day.

Book a one-on-one 45 minute appointment with one of their fit experts and you'll also receive a goody bag.

To make your appointment simply email bridal@selfridges.co.uk

Tabitha Simmons' sandals for Project Ocean

Step into this season's colour pop trend with the Eol peep toe sandals by Tabitha Simmons. 

Secured with a double buckle, this two-tone style features a lace-up back with decorative fish-shaped embelishments. Finished in turquoise and royal blue, they have been designed as part of Project Ocean, a partnership between Selfridges and the Zoological Society in London.

Project Ocean aims to increase awareness of the issue of over-fishing, thus inspiring change and raising funds. All profits from the sales of this product that costs £935 will be given to charity.

Project Ocean at Selfridges

The ocean is a source of food, a place for recreation, and it's beauty has inspired countless artists. But, it's under threat - from overfishing and poor fishing practices.

From 11 May to 12 June 2011, Selfridges is partnering with more than 20 enironmental and conservation groups to celebrate the beauty of the ocean, highlight the issue of over-fishing, help us all understand the threats to the ocean and make positive choices about the right fish to buy and eat.